I went over to plant sunflowers at the Intel Sunflower Field in Second Life (details here, here, here, and my thoughts here) and was shocked! In just over a week, Intel has had 14,570+ Sunflowers planted in the virtual world. Let me repeat that because it bears repeating. Intel has gotten the attention of roughly 162 avatars a day planting roughly 1618 sunflowers per day in the past 9 days (my math may be off). This also means that the goal of the campaign was not only reached but may double in two weeks. For those whom believe that Second Life is Not Useful for Marketing this campaign is proving otherwise. All I can say is… wow! I wonder if Intel is just as surprised by the promotion (and what their response is.)
Stroker Serpentine (a really good friend), Nyte Caligary (another good friend!), Sachi Vixen, Tigerlily Koi, among others have begun a campaign (as posted on the Second Life Herald) to make the public more aware of content theft in Second Life. While I’m usually on the fence about content theft in Second Life (reasons stated below), I applaud this resident based campaign. We can only rely on Linden Lab for but so much, mainly because they are limited in their resources. Starting a campaign like this is a great way for residents to not only express their frustration (Stroker has been the target of a major content thievery) but to encourage reporting those who may be participating in content or IP (intellectual property) theft. I AM surprised that there isn’t a flickr, website, or standard web banners to display on blogs or to easily use for posts (the above image was taken from the Second Life Herald article). Not having these things lead to a somewhat limited visibility, but there is still time to create such things! While I applaud such a campaign, I do have a major fear concerning it. Continue reading
Linden Lab has released a new release client, which includes a lot of exciting features that will soon become standard on the grid. Windlight is now included with the viewier (yay pretty skies), Web on a Prim (it’s one way at the moment), and new land features. Most importantly, the new client comes with its own web browser! While this may not be entirely new news, it is something that I’ve been anticipating for some time. I actually think the embedded web browser trumps web on a prim and it will make some products (such as vendors) function a whole lot easier than before. Of course with these new features, in some respects 1.19.1 has caught up to the OnRez viewer. Some pretty exciting times.
I saw this video (thanks to Krystalle Voecks at Massively) and began to think about MMO addictions. I have gone out to social gatherings where the topic of discussion was what happened last night in an MMO, or discussions about the complexities or social dramas. While inherently it isn’t a bad thing, it makes you wonder how much people can be addicted to MMO’s, and the frame of reference for MMO addiction. This sort of conversation has been had with video games and television. There are people who would talk about, intimately, their favorite television show (find a really huge fan of Lost to see what I mean). I’ve always contended that it’s not the game that’s addictive; it is the person’s personality and their prospective. I feel that is a person has an addictive personality; they are going to find something to get addicted to. As for a person’s prospective that is a very different conversation.
We all have some sort of minor tech addiction, such as MySpace (I don’t need to say more), E-mail, and posting pictures on Flickr. Some of these activities in the public eye seem very healthy, through MySpace and E-mail and Flickr you’re communicating with real people. The same is true for an MMO, you are communicating with real people (which in many cases drives the MMO addiction.) Additionally some people are addicted to MMO’s because they are hiding, escaping from really rough times (such as a death, hardships at the job, bad luck, depression.) As humans we tend to have a need to be very social (no man is an island) and happy; MMO’s provide a really easy way to do both. I don’t very an addiction to MMO’s as inherently bad; it becomes bad based on the person’s prospective and approach. Continue reading
The response to the Intel Sunflower campaign caught me by surprise. The level of response on the opening day reminds me of same level of response that the Relay For Life has. During the opening event, a two hour period, more than 400 sunflowers were planted (which means Intel will donate $400 to the Conservation International Foundation), and I’m told the final tally of day one was over 500! Wow! This is only day 1. With a future event with Cylindrian Rutabaga on March 20th, and a closing event on April 13th, you can help but to wonder what makes this promotion such a compelling promotion and how can you get Second Life residents to continue to push participation (by the way, go to Intel Island and plant some sunflowers! You can win a brand new computer!)