And the winner’s are…

On Friday, the winners to the resident choice awards were announced; congratulations to those who won in their respective categories.

While some controversy surrounded the award (much like EVERY SINGLE Second Life award) its the most effectively ran award available, mainly because Linden Lab was the organizer. Unlike others, Linden Lab was able to make sure every resident knew about it, was able to tap into their large marketing pipes to the Second Life community, had mechanisms to prevent cheating and had an incentive for voting. Winning the Resident Choice Award provides a huge deal of marketing within Second Life and to the outside world. The Resident Choice Awards is no different than the Emmy’s, Oscars, Golden Globes, and Viewer Choice Awards; to an extent they are all popularity contests, not everyone is going to agree on a winner, and there’s always going to be fallout.

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What’s Missing From Second Life Events

Yesterday I provided some thoughts on the decrease of attendance to Second Life events; events are not engaged with their audience and collaborations between artists and locations need to occur more often. Paisley Beebe joined in the conversation with an interesting comment:

The onus in SL is often put squarely on the musician to create a show worth returning to over and over again but, in my theory no amount of bells and whistles can in reality, or virtual reality create a situation where the same audience would WANT to keep comming back to see the same act or variations of it over and over again….In RL we musicians move around…for good reason unless you are, or want to be background music, al la the Piano Man in your local bar…you need to change audiences and spread the love.

There’s some truth in this statement. In the “real world” musicians, DJ’s and event hosts are responsible for the success of an event by how it is executed and a legitimate expectation. Events must be worth attending, even for the simplest reasons.

There are other factors, one of the big ones is the lack of event promotion tools.

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Promote your gigs on Koinup

I received an e-mail that formed a light bulb over my head. Pierluigi Casolari (Koinup Burt) sent a message to the MusicDEV list about their new Second Life MUSIC Posters & Flyers Group where artists and event managers could post posters, promoting upcoming events (he also blogged about it). I’m sure this happens on Flickr already, but Koinup is an interesting case, it is the Flickr for Virtual Worlds.

This idea makes sense, there aren’t many avenues for event promotion within Second Life. A popular tactic is to create a poster and send it to everyone in SL. It is also an annoying tactic. Promoting events on a site that is centered around virtual imagery is a pretty cool idea. It may open the door to a new business model (poster creation for virtual worlds).

I’m going to try this for future events, but wonder how successful others are with this method of promotion. Have you seen a benefit of using Koinup (or even Flickr) to promote your event?

Second Life Residents Vote Their Favorite Choices


Every year a Second Life magazine, website or blog would announce some sort of “Best Of” award. This is usually followed with criticism about the categories, the selection process, and the promotion. A great example was last years Vain Inc. Reader Choice Awards.

This week, Linden Lab takes a stab at the award selection process with their own Resident Choice Awards that has categories for locations, people and things. While some complain about missing categories, I like their selection and the category names! Missing categories (such as a category for both men and women clothing, specific clothing items) are made up by categories like “My favorite depressing place to Be Emo” or “My favorite nom-nom-y Prim Food Artist”. If you consider the amount of promotion Linden Lab is taking with this award (on the blog, website, and through the Message of the Day), the winners are bound to gain just as much recognition from winning the awards. I recommend voting for your favorite Second Life place, person or thing and remember to vote for Nexeus Fatale under “My favorite house-rockin’ DJ” (what, you didn’t think I wasn’t going to try and promote myself!)