Sony BMG enters the Metaverse

Through the help of Electric Sheep, one of the many big names in mixed reality content in second life, Song BMG comes to Second Life pairing what DJ’s have been doing for the past several years in the world, integrating popular music with the world of Second Life. The idea is a good one, Sony/BMG wants to create a virtual musical presence, although one question comes to mind, how this move will help or influence DJ’s in Second Life. It is going to be fun to watch as now a major music player has entered into this realm, with consequences unknown.

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