Yesterday I provided some thoughts on the decrease of attendance to Second Life events; events are not engaged with their audience and collaborations between artists and locations need to occur more often. Paisley Beebe joined in the conversation with an interesting comment:
The onus in SL is often put squarely on the musician to create a show worth returning to over and over again but, in my theory no amount of bells and whistles can in reality, or virtual reality create a situation where the same audience would WANT to keep comming back to see the same act or variations of it over and over again….In RL we musicians move around…for good reason unless you are, or want to be background music, al la the Piano Man in your local bar…you need to change audiences and spread the love.
There’s some truth in this statement. In the “real world” musicians, DJ’s and event hosts are responsible for the success of an event by how it is executed and a legitimate expectation. Events must be worth attending, even for the simplest reasons.
There are other factors, one of the big ones is the lack of event promotion tools.
There are gaps in easy to navigate and manage promotional tools and event listing resources. To Linden Lab’s credit the Music Showcase is one of the better resources that exist. Searching and managing events through the Second Life Event system has been problematic for a while and Second Life Groups provide additional avenues for promotion they are limited. Previously I’ve covered methods to promote business or websites dedicated to Second Life (part 1, part 2), and recently mentioned new promotional ideas. However gaps in the effectiveness of these tools remain. There are individuals who do their best to promote events (New World Notes, DJ DoubleDown, Crap Mariner), it doesn’t cover the breadth of Second Life.
The frustration is, finding events and comments to these events requires a collection of blogs, resources, and listings to follow. A better resources can be developed and should. Included with these resources are tools and groups that handle promotion. I’m surprised the a virtual world promoter hasn’t flourished as an occupation by now. There are many managers who have clients, but there isn’t a promoter or a large promotion group that handles major event promotions. Maybe the first step is creating one.