What’s Missing From Second Life Events

Yesterday I provided some thoughts on the decrease of attendance to Second Life events; events are not engaged with their audience and collaborations between artists and locations need to occur more often. Paisley Beebe joined in the conversation with an interesting comment:

The onus in SL is often put squarely on the musician to create a show worth returning to over and over again but, in my theory no amount of bells and whistles can in reality, or virtual reality create a situation where the same audience would WANT to keep comming back to see the same act or variations of it over and over again….In RL we musicians move around…for good reason unless you are, or want to be background music, al la the Piano Man in your local bar…you need to change audiences and spread the love.

There’s some truth in this statement. In the “real world” musicians, DJ’s and event hosts are responsible for the success of an event by how it is executed and a legitimate expectation. Events must be worth attending, even for the simplest reasons.

There are other factors, one of the big ones is the lack of event promotion tools.

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Promote your gigs on Koinup

I received an e-mail that formed a light bulb over my head. Pierluigi Casolari (Koinup Burt) sent a message to the MusicDEV list about their new Second Life MUSIC Posters & Flyers Group where artists and event managers could post posters, promoting upcoming events (he also blogged about it). I’m sure this happens on Flickr already, but Koinup is an interesting case, it is the Flickr for Virtual Worlds.

This idea makes sense, there aren’t many avenues for event promotion within Second Life. A popular tactic is to create a poster and send it to everyone in SL. It is also an annoying tactic. Promoting events on a site that is centered around virtual imagery is a pretty cool idea. It may open the door to a new business model (poster creation for virtual worlds).

I’m going to try this for future events, but wonder how successful others are with this method of promotion. Have you seen a benefit of using Koinup (or even Flickr) to promote your event?