Creating a Successful Strategy for Second Life

I find it interesting that many people who I talk to concerning their project within Second Life don’t have a clear strategy for building and maintaining successful brands, builds and projects. Many seem to go at it until there’s some success paired with a prevalent Angles in the Outfield Theory (“If you build it, they will come”) that exists throughout Second Life, even among large groups and corporations. Having a beautifully built space or a really great idea doesn’t provide any clout unless a message and idea of clearly conveyed. Through my experience in Second Life, I’ve learned some lessons as to what a successful strategy entails, here’s what I’ve found to be several key elements.

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