Intel Sunflower in the Second Life world reaches 14k!

SL Sunflowers March 12th, 2008_001

I went over to plant sunflowers at the Intel Sunflower Field in Second Life (details here, here, here, and my thoughts here) and was shocked!  In just over a week, Intel has had 14,570+  Sunflowers planted in the virtual world.  Let me repeat that because it bears repeating.  Intel has gotten the attention of roughly 162 avatars a day planting roughly 1618 sunflowers per day in the past 9 days (my math may be off).  This also means that the goal of the campaign was not only reached but may double in two weeks.  For those whom believe that Second Life is Not Useful for Marketing this campaign is proving otherwise.  All I can say is… wow!  I wonder if Intel is just as surprised by the promotion (and what their response is.)

Intel Sunflowers

Intel Sunflower Leaderboard

The response to the Intel Sunflower campaign caught me by surprise.  The level of response on the opening day reminds me of same level of response that the Relay For Life has. During the opening event, a two hour period, more than 400 sunflowers were planted (which means Intel will donate $400 to the Conservation International Foundation), and I’m told the final tally of day one was over 500!  Wow!  This is only day 1.  With a future event with Cylindrian Rutabaga on March 20th, and a closing event on April 13th, you can help but to wonder what makes this promotion such a compelling promotion and how can you get Second Life residents to continue to push participation (by the way, go to Intel Island and plant some sunflowers!  You can win a brand new computer!)

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