The Struggles of Marketing in the MMO World

Tateru Nino wrote an interesting article about getting your message out in the MMO worlds, providing some tips on sending a press release. While her article is very informative (and some good tips are given), marketing in MMO spaces are very hard to do (especially in Second Life). With blogs, forms, news sites (each with their own angle), specific social networks and feeds, there is a wealth of information that is very hard to come by. In virtual worlds, such as Second Life, marketing is a very key component, the struggles to market in Second Life is further compounded by the amount of in-world marketing that takes place, note cards, groups and group subscription tools, makes information and news not very searchable or easy to find. Getting the word out becomes very tedious and at times unsuccessful. Continue reading