Promoting Yourself in Second Life (Part 2)


Picture of the Second Life Classifieds Page at


A few months ago I explored several ways of promoting yourself in Second Life through tools that rely primarily on website RSS syndication. These methods are great in the long term however getting the word out about your website, an event, sending press releases or interesting news requires a different method. The three best ways to promote these ideas are through Second Life media outlets, blogs, and advertising through the Second Life classifieds, forms and banners.

News and Media Outlets

There are several media services centered around Second Life and its various cross sections. The top Second Life outlets are Massively, SLNN, The Metaverse Messenger and The Metaverse Journal, all which provide means of communication for submitting your news.  While these news outlets are great ways to get the word out, they seem to cover only certain segments of the large Second Life pie.

Massively and SLNN seem to cover large stories such as changes in Linden Lab policies, major companies entering Second Life and major events.  The Metaverse Messenger seems more resident friendly covering a broad range of stories from Linden Lab policy changes to residents of the week. While broad it comes out every week and in a PDF format, which may be great for print but not for the web.  The Metaverse Journal seems to be the cross section of the two, appearing in a web friendly format with RSS feeds and coverage of a very large cross section of Second Life.

Each of these outlet provide ways to submit a story, but use the guideline above to expect if your story is appropriate and will see the light of day. If you are a large company doing something interesting, Massively and SLNN are possibly your first choices in submitting news. Releases, and more resident focused items are better sent to the Messenger and Journal.


I consider blogs as a part of the Second Life media, the distinction not being their platform but news reporting.  SL Blogs tend to steer towards specific topics others take in a board range of subjects, the benefit is they respond quicker to submitted news. The negative are blogs can be very opinionated and are happy with that distinction.

If you have a website, blogs can be a great resource; links from popular blogs to your website help in getting noticed from the blogs readers and search engines. Finding popular blogs can be accomplished by going through The World of SL websites or searching for popular avatars through Google.

For those who are selling virtual products and wish to publicize them, bloggers are the best resource to have, submitting copy reviews to blog authors will help expedite a future posting of your item.

A good post for anyone seeking promotion in Second Life should read Hamlet Au’s Top Ten Tips for the Second Life Blogger Who Wants More Traffic.

Classifieds, Forums and Banner Advertisements

Advertising in Second Life occurs through many avenues. Several blogs have advertising mechanisms that help. There are integrated tools for promotion in Second Life, one being the Second Life classifieds section which is syndicated through within Second Life and on the website. Posting a classified is performed through your profile and cost as little as $L 50. The top price for a classified is based on the market. While a top paid advertisement helps in being noticed and determines positioning, any classified with good keywords will benefit from those performing searches. Another popular advertising avenue are Second Life forms such as the Second Life Classifieds Forms, or SL Universe’s SLShopper and Classifides form Section.

Traditional website banner advertisements help and are offered through popular Second Life sites such as ProfilesLive (formerly Second Life Profiles) and XStreet SL.  Sites like XStreet SL and OnRez also provide optional listing placement and decoration as a form of advertisement.  Your items are placed ahead of others or included in specific keyword searches, techniques that can boost sales for particular products.

OP/ED: Second Life Media Has Failed Its Residents

I’m very frustrated at the Second Life media outlets, the institutions and publications that have become the representation of news about Second Life. I feel that the Second Life media institutions, all of them, have failed to provide an accurate, coherent, and clear picture of the things going on in Second Life. It is much easier to garner the attention of real life media about something in Second Life than it is to gather the attention of Second Life media about the very platform they represent! The Second Life media, as a whole, has failed the residents in Second Life, period.

Of the handful of major media outlets in Second Life (Second Life Herald, Second Life Insider, Reuters/Second Life, SLNN and Metaverse Messenger), their top stories are (at the time this writing) virtual wars (Second Life Herald), business attire in Virtual Worlds (Second Life Insider), Inquires about extra marital affairs in Second Life (Reuters/Second Life), Two Prim Contests (SLNN), and the Open Letter Project (Metaverse Messenger). Out of these top stories, only two have a real impact on the virtual world (the Prim contest and the Open Letter Project); while the rest are inconsequential.
Continue reading