An interesting set of circumstances are happening concerning the Linden Lab branding policy of their own product. There still remains some confusion about how to use the Second Life trademark on blogs. Some people have begun to place trademark symbols behind the phrase “Second Life”(tm), others have changed logos completely. The issue has raised many eyebrows and even has started a three day blog strike with the goal of Linden Lab clarifying the practice for blogger’s. While I understand there may be confusion, and my position of this strike is, surprisingly, one that I’m in agreement with Prokofy Neva (for several reasons including the legal ones that Benjamin Duranske points out), I also feel that it’s hastily and will not prove successful in its result.
If you owned a domain name, had a product or recently applied for a trademark with "Second Life" in it, you may have to change it. A week ago, Linden Lab announced a new trademark policy under the guise of the Second Life Brand Center and clarified some questions concerning the policy yesterday. Great for them! Taking care of their trademark and copyrights not only helps Linden Lab police their product (especially with competing products beginning to appear), but it helps police some other disputes concerning Second Life, including the SLART trademark dispute. I usually don’t comment on these sorts of topics, but for the sake of this discussion it is a great example of how the new trademark policy helps the community as a whole and a lesson about how to avoid being trapped by such policies.